Wall advertisement hidden for 100+ years

Fitzroy North, Victoria, Australia (Yarra City)

3 km distance from Melbourne Town Hall.
.
Wall advertisement hidden for 100+ years
.

Part of the advertising painted on the side wall of a shop was revealed by the demolition of a house in early 2013. It appears to be advertising Dr. Morse's Indian Root Pills, using the slogan "The Standard Family Medicine." The house was built in 1911, so this part has been hidden for over 100 years; apart from some remnant mortar from the wall that covered it, the paint is in remarkably good condition. Two units will be built on the site, hiding the wall's contents again. Inset shows the 1911 house before it was demolished. Although over 100 years old, it did not have any heritage protection.

Image Copyright (C) by Rowan Crowe
You are welcome to re-post or share this image, but please credit me.
To link to this image, use this URL: http://www.fadingvictoria.com/image/20130307XF9N0896/



  Images from adjacent localities, and further away:
DeWitt's Otis Tonic Tablets
DeWitt's Otis Tonic Tablets
Carlton North, Victoria, Australia

(Less than 1 km distance)
Dunlop Tyres - Give the Best Service
Dunlop Tyres - Give the Best Service
Carlton North, Victoria, Australia

(Less than 1 km distance)
Abandoned Milk Bar
Abandoned Milk Bar
Brunswick, Victoria, Australia

(2 km distance)
Bluestone is back
Bluestone is back
Melbourne City, Victoria, Australia

(2 km distance)
Wall on Little Leichardt Street
Wall on Little Leichardt Street
Melbourne City, Victoria, Australia

(3 km distance)
Clouds above bays four and three
Clouds above bays four and three
Carlton, Victoria, Australia

(3 km distance)
Tram's running late
Tram's running late
Carlton, Victoria, Australia

(3 km distance)
Dr. King's hidden legacy
Dr. King's hidden legacy
Melbourne City, Victoria, Australia

(3 km distance)
Melbourne Hydraulic Power Company
Melbourne Hydraulic Power Company
Melbourne City, Victoria, Australia

(4 km distance)
Power station control room
Power station control room
Melbourne City, Victoria, Australia

(4 km distance)
Hydraulic station water tank
Hydraulic station water tank
Melbourne City, Victoria, Australia

(4 km distance)
Former ordnance factory
Former ordnance factory
Maribyrnong, Victoria, Australia

(11 km distance)


View all images (Home)