Wall advertisement hidden for 100+ years

Part of the advertising painted on the side wall of a shop was revealed by the demolition of a house in early 2013. It appears to be advertising Dr. Morse's Indian Root Pills, using the slogan "The Standard Family Medicine." The house was built in 1911, so this part has been hidden for over 100 years; apart from some remnant mortar from the wall that covered it, the paint is in remarkably good condition. Two units will be built on the site, hiding the wall's contents again. Inset shows the 1911 house before it was demolished. Although over 100 years old, it did not have any heritage protection.

Image Copyright (C) by Rowan Crowe
You are welcome to re-post or share this image, but please credit me.
To link to this image, use this URL: http://www.fadingvictoria.com/image/20130307XF9N0896/